Management Team

We are excited to introduce our dedicated management team, a group of experienced professionals committed to driving success and innovation at Farm Focus.

Auriga Martin

Auriga is the CEO of Farm Focus, New Zealand’s leading farm financial management platform. With a master’s degree in organisational change and resilience, she brings a wealth of knowledge and expertise to her role.

Having lived on a seventh-generation sheep and beef farm in Martinborough for nearly 18 years, Auriga understands the unique challenges of the agricultural sector.

With the support of Constellation Capital, Auriga has ambitious plans for Farm Focus, aiming to innovate and elevate the platform to new heights.

Meet our Management Team

Greg Senior
Head of Business Operations
Blair Rooney
Head of Growth
Becs Hemming
Head of Customer
Melissa Firth
CXO
Sally Rutherford
Head of Product
Craig Hawkes
Head of Engineering
Annie Cates
Head of Education

Want to get in touch with us? 

Call our friendly team on 0800 888 080 and they will be able to put you in contact.
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